Hi I’m Joanne, a brand

and

visual designer. ✨

I create thoughtful, story-driven work that brings clarity and trust to everyday experiences. I love collaborating on work that balances strategy, craft, and real-world impact.

In recent years, I’ve worked closely with in-house teams across tech, e-commerce, and fintech, helping build and evolve brands within complex, regulated spaces and translating abstract ideas into clear, human-centered design systems across digital and physical touchpoints.

Outside of work, I enjoy thrift shopping, shooting film photography, and searching for the best ramen spot in Toronto

son.joanne@gmail.com
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